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Effective email marketing strategies for libraries

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From onboarding new users to developing content that reflects your library voice and mission, you’ll learn how to craft email strategies that drive engagement, build trust and deliver value. Whether you’re sending newsletters, event invites or automated messages, this session will help you turn every email into a strategic touchpoint.

Why should you attend?

• Practical strategies: Discover how to design simple, effective onboarding sequences that welcome new subscribers and set the tone for ongoing communication.
• Branded content: Learn to develop email content that reflects your library’s unique voice and mission, helping you stand out and drive meaningful action.
• Sustainable planning: Get tips on creating a manageable email content calendar that aligns with your organizational goals and keeps your audience informed and inspired.